PlutoPay
Smart Expense & Subscription Management App
Role
UX/UI Designer
Duration
10 weeks
Tools
Figma UI/UX Design Google Docs Notion-Project Management
Responsibilities:
UX Research
Testing
Digital wireframing, low and high-fidelity prototyping
Design Thinking
Usability Testing
01 Overview
PlutoPay helps users manage subscriptions and expenses transparently, confirm fast transactions securely, and understand warnings clearly.
The goal: fewer surprise charges, more control, and greater trust.
02 Problem&Goal
Users often lose track of:
Small recurring subscriptions
Irregular expenses
Hidden or unclear debits
Traditional banking apps usually show long transaction lists without:
Clear categorization
Subscription warnings
Easy cancellation options
This leads to frustration, uncertainty, and financial stress.
The goal was to design a financial app that:
Clearly separates one-time and recurring payments
Warns users before subscriptions renew
Allows quick actions like cancellation or expense tracking
Feels simple, calm, and trustworthy
The problem and goal were directly derived from recurring themes identified in user research, particularly around subscription visibility, renewal awareness, and simplified decision-making.
03 Research Insights
Based on user research and analysis, several key insights emerged
Users want a clear overview of all active subscriptions
Many users forget about small recurring payments
Too many clicks reduce motivation to manage finances
Visual clarity increases trust and confidence
Key insight
Users don't want more data — they want clear decisions made easier.
These findings had a direct influence on the information architecture and the central interaction processes, with clarity being prioritised over the complexity of the functions.
04 Design Decision
Clear Financial Overview
The dashboard highlights the current balance and total expenses first, ensuring immediate transparency.
Subscription Visibility
Recurring payments are visually separated using logos, labels, and categories so users can identify them instantly.
Quick Actions
Primary actions like "Add Expense" or "Cancel Subscription" are always within reach to reduce friction.
Calm & Minimal UI
A clean interface with consistent spacing, icons, and typography helps users feel in control instead of overwhelmed.
05 Design Showcase
06 Outcome & Impact
Although PlutoPay is a concept project, usability testing and design validation showed
Faster recognition of subscriptions
Reduced cognitive load during expense tracking
Increased confidence in managing finances
Users reported that the app feels
Clear
Trustworthy
Easy to navigate
07 Key Learning
Clear visual hierarchy is essential in financial products
Small UX decisions (labels, icons, feedback) build trust
Reducing steps is more valuable than adding features
Users prefer guidance over complex freedom
Conclusion:This project strengthened my ability to translate research insights into structured interaction flows and make strategic design decisions contexts.