KUBIK — AR Architecture Discovery App
Role
UX/UI Designer
Platform
Mobile (iOS concept
Tools
Figma, Photoshop, Miro
01Overview
KUBIK is a mobile AR experience that helps users instantly discover the history of buildings around them by simply pointing
The app combines AR overlays, before-and-after visuals, short audio guides, and micro-stories to make urban history acc
02 Problem&Goal
Visitors and locals pass historically significant buildings every day, but the stories behind them often remain invisible. Existing solutions—such as museum apps, plaques, or city websites—are:
text-heavy and difficult to skim
not optimized for mobile use on the move
fragmented across multiple platforms
inconsistent in content quality and language availability
As a result, people rarely connect emotionally with the places they are standing in front of
Design a fast, mobile-first experience that allows users to:
instantly understand the historical context of nearby buildings
consume information visually within seconds
explore AR-based reconstructions of the past
save locations and create personal city tours
The goal was to create an immersive, mobile-first AR experience that makes urban history intuitive, fast to explore, and emotionally engaging
03 Design Decision
AR-first interaction model
The experience starts with camera activation to immediately connect digital content with physical surroundings
Minimal interface layering
UI elements were reduced to essential controls to keep focus on the real-world environment
Contextual storytelling
Information is delivered in short, scannable segments to support exploration without cognitive overload
Optional depth exploration
Users can access deeper historical context without being forced into long reading sessions
04 Design Showcase
AR building recognition interface
Before-and-after historical comparison view
Micro-story detail screen
Audio playback interface
Favorites & saved tour feature
Each screen was designed mobile-first, prioritizing speed, clarity, and immersive interaction
05 Outcome & Impact
Improved engagement with local history through interactive AR exploration
Increased emotional connection to historical places
Faster understanding of contextual information through visual storytelling
Users reported that the experience felt intuitive, immersive, and visually engaging, making historical discovery more personal and memorable.